Build a Fashion Website for Kang’s Boutique

The objective of this project is to: Design and launch a new website for Kang’s Boutique , a fashion retail business in Brampton, Ontario. The website should highlight our brand identity, showcase our clothing collections, and provide an intake/contact form so customers can easily reach out. The goal is to create a professional, stylish, and mobile-friendly online presence that reflects Kang’s Boutique’s modern fashion brand. Desired outcomes by the end of the project: Build a responsive, multi-page fashion retail website (Home, About, Shop/Collections, Contact) Apply modern front-end design practices that align with Kang’s Boutique’s brand (colors, typography, visuals) Create an intake form for customer inquiries or wholesale requests Demonstrate best practices in web design and development Explain the role of front-end and back-end development in website creation Deploy the website live using GitHub Pages, Netlify, or another hosting service Ensure the website is optimized for mobile and easy navigation Recommended IBM SkillsBuild course(s): Web Development Basics Developing Sites for the Web Introduction to HTML and CCS Your Future in Web Development: The Job Landscape

IBM SkillsBuild: AI Use Case Exploration for Industry

Describe the project’s main objective and goals The objective of this project is to: Conduct an opportunity analysis to identify and evaluate three promising AI use cases within the fashion retail industry for Kang’s Boutique. The aim is to uncover high-ROI opportunities such as personalized shopping, trend forecasting, and virtual try-on experiences, and recommend how these applications could be piloted within our business. This will serve as a strategic guide for Kang’s Boutique in assessing AI initiatives with real potential for customer engagement, sales growth, and operational efficiency. Desired outcomes by the end of the project: Define artificial intelligence in the context of fashion and retail Describe three levels of artificial intelligence and their relevance to fashion businesses Explore the history and future potential of AI in retail and e-commerce Define and describe machine learning applications for fashion (e.g., product recommendations, demand forecasting) Differentiate between structured (sales, inventory) and unstructured (customer reviews, social media) data in retail Describe how machine learning structures data for insights in customer shopping behavior Explore how machine learning can use probabilistic models to improve recommendations and inventory planning Discuss methods by which machine learning analyzes purchasing trends and predicts demand cycles Describe how AI and human creativity/service can complement each other in a boutique retail environment Recommended IBM SkillsBuild course: Introduction to Artificial Intelligence

Data Analysis Research for Kang’s Boutique

Kang’s Boutique is a Brampton-based fashion startup focused on modern streetwear and casualwear for young adults aged 18–30. We want to collaborate with students to gather market data and develop a targeted marketing strategy to grow our online presence across Instagram, TikTok, and our e-commerce platform. This will involve several concrete steps for the students, including: Researching our target demographic (fashion-forward Gen Z and Millennial consumers in Ontario) and identifying their online shopping behavior, content preferences, and style trends. Studying 3–5 direct competitors , such as Get Fresh Company (Toronto) , Peace Collective , Maison Blonde , and local Shopify-based boutiques. Identifying gaps and opportunities in how these competitors market themselves on social platforms. Using this analysis to propose a weekly content plan (posts, Reels/TikToks, influencer shoutouts). Developing mockups for Instagram posts or product campaigns using Canva, Figma, or similar tools. Bonus steps in the process would include: Recommending potential influencers or micro-creators that align with our brand. Suggesting promotions, product bundles, or collaborations that would increase engagement or sales.

Kang’s Boutique Digital Marketing

Company Overview: Kang’s Boutique is a contemporary fashion brand dedicated to providing trendy, high-quality, and affordable clothing for fashion-forward individuals. Our collections blend style and comfort, offering diverse apparel suitable for casual streetwear to elegant evening wear. At Kang’s Boutique, we value innovation, inclusivity, and sustainability in fashion. Project Scope: Our company advertises dozens of products online. We have developed a set of marketing strategies, but it has been challenging to implement them. We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products, and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date.